Client Spotlight: South Wales Guide

At Llama Accounting, we’re proud to support a diverse range of businesses across South Wales, helping them grow and thrive through clear financial guidance and modern accounting solutions. In this month’s client spotlight, we’re featuring South Wales Guide , a fast-growing online destination guide that showcases the very best of the region – from breathtaking coastal walks and hidden waterfalls to independent cafés, markets, and cultural events.

Introducing South Wales Guide

Founded by Managing Director Steve Hull, South Wales Guide has quickly become a trusted digital companion for visitors and locals alike. The website and its accompanying social media channels provide detailed travel advice, practical information, and beautifully written features that celebrate the places, people, and stories that make South Wales so special, providing inspiration for things to do in South Wales.

“We wanted to create something that felt truly authentic,” explains Steve. “South Wales is full of incredible experiences, but sometimes visitors don’t know where to start. We aim to help people uncover new places and get a real feel for the area – whether they’re planning a weekend getaway or rediscovering their own home region.”

The business operates entirely online, with an expanding range of content and digital resources. This growing digital presence brought with it a need for efficient financial management, especially when handling online payments and subscriptions – which is where Llama Accounting came in.

Why South Wales Guide Chose Llama Accounting

Right from launch, Steve knew he needed an accounting partner who could offer more than just compliance. “We needed accountants who understood the digital side of what we do,” he explains. “Because we operate largely online, and with advertisers having the option to spread payments using our subscription service through Stripe and Xero, it was essential to have a team who had experience of working with these platforms.”

After speaking with several firms, Steve chose to work with Llama Accounting, impressed by their combination of value for money, digital expertise, and friendly, proactive approach.

“We chose Llama Accounting because they offered outstanding value for money and genuine expertise with the systems we use,” says Steve Hull. “They understood Xero and Stripe from day one, which meant our bookkeeping and subscription income could be managed accurately without hassle. They’ve made the whole process simple and transparent, allowing us to focus on growing the business rather than worrying about the numbers.”

This partnership has allowed South Wales Guide to streamline its financial processes, automate payments, and gain a clearer view of its cash flow through Xero’s cloud-based platform. By integrating Stripe transactions directly into their accounting software, Llama Accounting helped ensure real-time reconciliation and reporting – key to maintaining confidence as the business scales.

Supporting a Modern, Digital Business

At Llama Accounting, we understand that modern businesses like South Wales Guide often operate in a fully digital space, with revenue generated through online transactions, subscriptions, and content partnerships. These business models require flexible accounting solutions that go beyond traditional bookkeeping.

Our work with South Wales Guide demonstrates how the right digital tools can make a tangible difference. With Xero, we’ve created an accessible, easy-to-use system that gives Steve and his team visibility over their finances wherever they are. The integration with Stripe ensures that income from advertisers is recorded accurately, reducing manual input and the potential for error.

“Having the numbers clear and up to date gives us peace of mind,” adds Steve. “We can see what’s working, plan new features, and make smarter decisions for the future.”

A Shared Commitment to Growth and Community

Both South Wales Guide and Llama Accounting share a deep connection to the region. Just as Steve’s team promotes the area’s attractions, heritage, and people, Llama Accounting are dedicated to helping local businesses succeed by combining modern technology with hands-on, personal service.

At Llama Accounting, we’re proud to work with innovative local businesses like South Wales Guide, helping them navigate the financial side of growth with clarity and confidence. Whether it’s integrating online payments, managing digital subscriptions, or simply offering trusted advice, we’re here to make accounting simpler and more effective.

If your business is expanding online or adopting new digital systems, our team can help you do it efficiently and affordably – just like we’ve done for South Wales Guide.