Find your place in the HERD
Choose a one-off annual fee, or spread the cost with a monthly direct debit. Either way, you get help with your bookkeeping, tax planning and your annual self-assessment tax return.
Not sure which suits you? Book a free call and we'll point you to the right one.
HERD ANNUAL
£400 a year + VAT
For sole traders who want the essentials done once a year.
Includes:
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Bookkeeping
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General advice on tax planning and tax saving
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Annual self-assessment tax return
HERD INTENSE
£60 a month + VAT
For sole traders who want regular bookkeeping and spread-out payments.
Includes everything in HERD Annual,
plus:
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Monthly bank reconciliation
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Bookkeeping for up to 100 transactions a month
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Quarterly finance call
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Quarterly / annual self-assessment
HERD Annual covers your yearly tax return. HERD Intense adds monthly bookkeeping, a quarterly call and regular support through the year
Prices are plus VAT. Additional fees may apply if you go over your bookkeeping limit.
Online self-assessment returns for the tax year ending 5 April are due by 31 January the following year. Some sole traders now also need to send quarterly updates to HMRC under Making Tax Digital. Not sure if that's you? Ask us.
Bigger self-assessment client? No Prob-Llama.
Whatever your business is carrying, we can take the load.
Need more than your package covers? Add what you need, when you need it: Payroll for sole traders with employees VAT returns and reviews Bookkeeping for busy months, with extra transactions Software set up and managed through us, including Xero, FreeAgent and Dext
We're a Xero Gold Partner and a FreeAgent Gold partner, so we can set it all up for you. Ask us for a quote.
Sole trader questions, answered
What’s the difference between HERD Annual and HERD Intense?
HERD Annual is a one-off fee of £400 + VAT for the year, covering your bookkeeping, general tax planning advice and your annual self-assessment tax return. HERD Intense is £60 + VAT a month by direct debit, and adds monthly bank reconciliation, bookkeeping for up to 100 transactions a month, and regular support through the year.
Are your prices plus VAT?
Yes. HERD Annual is £400 + VAT and HERD Intense is £60 + VAT a month.
Can I pay the annual fee part-way through the year?
If you join us partway through the year, we’ll agree the best option with you. Book a free call and we’ll work it out.
When is the self-assessment deadline? [CHECK, since you want the detail in the blog post]
Online self-assessment returns for the tax year ending 5 April are due by 31 January the following year. We’ll make sure you know well ahead of time.
What is Making Tax Digital, and does it affect me?
Making Tax Digital for Income Tax changes how some sole traders report to HMRC. From April 2026, if your income from self-employment and property is over £50,000, you need to keep digital records and send quarterly updates. Not sure if it applies to you? Ask us.
Should I be a limited company instead?
It depends on your profits and your plans, so there’s no one answer. Book a free call and we’ll talk it through with you, with no obligation.
Do you do payroll and VAT?
Yes, as extras. Payroll for sole traders with employees, VAT returns and bookkeeping for busy months are all available. We can also set up your software through us, including Xero, FreeAgent and Dext.
How do I get started?
Book a free call using the button on this page. We’ll talk through your business and recommend the right option.